Red Bull Augmented Racing -- Game Gallery Games -- Red Bull CA

Red Bull Augmented Racing

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Game Details

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Date: 2011-08-15
About this Game: Remember connect the dots? A seemingly blank page freckled with black points that resembled a negative of the night sky. Take a writing utensil and trace a line between the dots, and what first appeared to be a collection of random specks magically transforms into a distinct shape. While hardly a Renaissance piece, it was most kids' (read:us) first taste at creating something that resembled art. Red Bull, along with developer Circ.Us, is pushing dot connecting and creative boundaries with a new app called Red Bull Augmented Racing. How do connect-the-dot and racing mesh into a singular game? Here’s how it works: Place a few Red Bull cans standing-in as real-world dots on the ground in a pattern. Next, use the iPhone camera to trace a line over your “dots.” The app does the rest, turning the resulting configuration into a custom race track for you and other players to compete in.

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