Red Bull 381 Projects features newly commissioned work and installations that diverge from specific reference to the genre to form new iterations of the interplay between sound, image, and time.
The Communism of Forms: Sound + Image + Time – The Strategy of Music Videos is a fluid exhibition whose first presentation (Galeria Vermelho, São Paulo, 2006) has been remixed and restaged to resonate in the Toronto context. Containing over 50 international works, the playlist has been edited, with some works dropped out, others added, and new works specifically commissioned for Toronto.
The exhibition itself is divided between two venues —Red Bull 381 Projects and the Art Gallery of York University (AGYU) — and has insinuated itself into this year’s Images Festival.
At AGYU, a series of seven programs — Black Album, Flipside, Replay I, Replay II (a selection of work by Iain Forsyth + Jane Pollard), MyTube, After Party I (a program of work by the nomadic collective assume vivid astro focus), and After Party II — functions as an archive of various themes in the history of artists’ music video while Red Bull 381 Projects features newly commissioned work and installations that diverge from specific reference to the genre to form new iterations of the interplay between sound, image, and time.
The mash-up between the venues (Red Bull 381 Projects and AGYU) is also present inside the exhibition with an intervention programmed by the Images Festival of Ming Wong’s Lerne Deutsch mit Petra Von Kant (Learn German with Petra Von Kant), 2007. Wong’s installation, in the midst of the AGYU’s exhibition, not only provides a filmic counterpoint to the themes taken up by artists working in the music video genre but also provides another dimension to the viewers’ experience of the exhibition itself.
About Red Bull 381 Projects
Red Bull 381 Projects is a platform to engage and gather creative minds to collaborate and broaden passions within the worlds of art and design. Chosen by an independent curatorial board, artists will be invited to utilize the environment as a space, atelier and ultimately a forum to showcase their work.
Red Bull 381 Projects is housed within the Red Bull Toronto office, the same space that played host to the Red Bull Music Academy in 2007. The Academy acts as a creative hub for the emerging music maker, complementing their new sounds with art borne from and shaped by the rich mix of cultures, lifestyles and ideas that is Toronto. 381 Projects strives to continue that legacy.
www.redbull381projects.com
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